Art of Jeks - Sparkle by Madgicx

At Sparkle, I've relished the opportunity to delve into multifaceted design projects, each with its unique challenges and goals. As a Senior Designer, my primary role encompasses interpreting and executing client visions, aligning closely with their directives. This has involved leading assigned design projects, such as e-commerce ads, UGC, and commercials, in line with client wishes and supervisor guidelines.

This ensures that our deliverables remain in tune with Sparkle's brand ethos. The collaborative spirit here is palpable; I work harmoniously with cross-functional teams, striving to ensure design solutions are both strategic and reflective of the company's messaging. Interestingly, many designs are swiftly executed since many of our clients provide specific references and directions for their desired outputs, streamlining the creation process.

It's essential to note that the designs and projects I've been part of would not have seen the light of day without the approval and invaluable input from my team and supervisors. To them, I extend my endless gratitude.

(DISCLAIMER at the bottom of the page)

2023 Curated Deliverables

Static ad sample to promote Sparkle
[Part of an internal challenge for applicants vying for a senior role at Sparkle.]

Madgicx AI Marketer - Logo Animation
[This logo animation stands out for me, as it required replicating X's (formerly Twitter) logo animation solely using After Effects' internal tools, without any plugins. Crafting those intricate transitions to mirror the original was quite the challenge, but I'm truly proud of the outcome.]

Sparkle Video Content for Tiktok
Sounds ON recommended
[I was tasked with crafting a Zoom background tutorial. Instead of the usual formal tone, I chose to infuse it with a light-hearted touch, sprinkling in dashes of humor throughout.]

KURK - Grid Ad
[One of the approved variations I've edited for KURK under Sparkle.
Client provided the copies and footages.]

Sounds ON recommended
This video was crafted as part of an internal challenge for applicants vying for a senior role at Sparkle. Faced with a tight 12-hour deadline, I brought a fresh perspective to the task, which significantly contributed to my appointment to the position. Opting for a typographical voice-over approach, I experimented with AI-generated voiceovers. While this was both fun and challenging, the AI pronunciation lacked emotion. Nevertheless, most segments met high standards.

BLANK. - Sunglasses
Sounds ON recommended
[I'm fond of this video I edited for its collage-style approach. Syncing edits to music not only infuses the content with character but also elevates its presentation.]

Sabrina Zeng - New York
Sounds ON recommended
[I particularly enjoyed the creative direction for this video, embracing the challenge of crafting a collage for such a product. The positive reception from the team was truly gratifying.]

4 Olly's UGC Videos
(CLICK OR TAP TO ENLARGE)
[Extracted the Hooks, Middle, and CTA]

(CLICK OR TAP TO ENLARGE)
Static Ads I've created with various clients

iFoundries - Mid Autumn Gif Animation
[Client provided the assets in PSD then I was tasked to create a looping animation for them.]

WIT Nike - GIF Ad
[Was quickly instructed to create GIF ad for the shoe.]

BRAND: DIRTEA

As the primary video editor for the Dirtea brand, my role extends beyond mere editing. While the core of my responsibility revolves around refining and shaping raw footage, I also incorporate motion design elements as needed. All assets, including branding guidelines and raw footage, are generously provided by the client, allowing me to focus on bringing their vision to life.

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Extracted highlights of all UGCs

This is just one of the numerous User Generated Contents (UGCs) I've crafted. Among the many variations I produced, this piece stands out. Along with the editing, I've infused it with color grading and strategically placed subtle subtitles at its center, as per the client's request.

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Extracted highlights of all UGCs

Sounds ON recommended
These two pieces rank among my favorites, largely attributed to the exceptional shots of the model and the accompanying b-roll footage. In addition to the edit, I undertook the task of color grading. As with earlier projects, I incorporated minimalist subtitles for clarity and emphasis.

For these static ads, the client expressed a desire to emulate the iOS UI for this project. Fortunately, replicating that style was within my comfort zone.

Old Curated Deliverables

Madgicx - Call Visualization
[This GIF was crafted specifically for an email marketing campaign. I integrated custom graphics and infused the piece with animated textures and rigging for a dynamic touch.]

Allenbrands - Jalapeno Chilli Cheese - Video Ad
Sounds ON recommended
[This video was a delight to edit. Synchronizing the video's style with the rhythm of the music added an engaging flair. Additionally, I had the opportunity to rig the animated chili character, which was an enjoyable challenge.]

V.E.R.U.S. Intro Ad - A
Sounds ON recommended

V.E.R.U.S. Intro Ad - B
Sounds ON recommended

The V.E.R.U.S. intro ads hold a special place as they were among the first I edited for a client under Sparkle. I aimed to incorporate all the provided photos, leading me to adopt a 'cut to the beat' style.

Editing this piece was genuinely enjoyable.

🫰

⚠️ DISCLAIMER ⚠️

The design works displayed herein were created as part of my professional engagement with Sparkle-Madgicx. They have been publicly released and are showcased with the intent of demonstrating my design capabilities.

No proprietary or confidential information is being disclosed.

Any views or opinions expressed in these designs are solely those of the creator and do not represent those of Sparkle-Madgicx or its affiliates. If there are any concerns regarding the content displayed, please contact me via Contact Form.

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